Google Ads trends for Travel & Tourism

Last updated at: 01/05/2026
-68.21% in last year

Monitor advertising trends in travel services, tourism destinations, hotels, vacation packages, and travel booking platforms.

Number of Google Ads in Travel & Tourism category in past year

Number of Google Ads in Travel & Tourism category

Travel Industry Advertising

Travel & Tourism ads promote:

  • Hotels and vacation rentals
  • Flight booking and airlines
  • Vacation packages and cruises
  • Travel insurance and services
  • Tourist attractions and experiences
  • Travel booking platforms and aggregators

Travel Market Trends

Travel businesses can track:

  • Seasonal travel demand patterns (summer, holidays)
  • Last-minute vs. advance booking trends
  • Destination-specific advertising competition
  • Business vs. leisure travel advertising

Explore Related Categories

Raising categories

+75930.00%

Political

+80.24%

Mature

+28.35%

Local Services

+21.50%

Family & Community

Descending categories

-0.17%

Household Supplies

-10.70%

Pet Supplies

-11.77%

Sports & Outdoors

-14.12%

Hobbies, Games & Leisure

-14.95%

Baby & Kids

-16.59%

Home Improvement

-16.70%

Grocery

-23.02%

Food & Groceries

-24.29%

Health & Beauty

-25.09%

Office & School Supplies

-25.16%

Sports & Fitness

-27.03%

Religious & Ceremonial

-29.09%

Food, Beverages & Tobacco

-29.51%

Arts, Crafts & Party Supplies

-29.94%

Finance

-30.22%

Arts & Entertainment

-31.23%

Travel, Luggage & Bags

-32.62%

Apparel

-32.90%

Computers & Consumer Electronics

-33.48%

Media

-33.68%

Toys & Games

-36.68%

Electronics

-37.78%

Health

-38.06%

Books, Movies & Music

-38.07%

Home & Garden

-38.43%

Baby & Toddler

-39.30%

Business & Industrial

-39.74%

Autos & Vehicles

-40.11%

Animals & Pet Supplies

-42.21%

Beauty & Personal Care

-42.40%

Automotive

-42.62%

Jobs & Education

-43.22%

News, Books & Publications

-43.88%

Hardware

-44.14%

Cameras & Optics

-45.10%

Sporting Goods

-45.43%

Furniture

-45.59%

Law & Government

-45.61%

Mobile App Utilities

-46.00%

Luggage & Bags

-47.82%

Dining & Nightlife

-48.05%

Internet & Telecom

-49.18%

Apparel & Accessories

-54.38%

Musical Instruments

-54.99%

Occasions & Gifts

-56.40%

Vehicles & Parts

-57.90%

Office Supplies

-58.01%

Real Estate

-58.73%

Software

-58.79%

Commercial

-86.67%

Shopping

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