Google Ads trends for Travel & Tourism

Last updated at: 01/03/2026
-66.46% in last year

Monitor advertising trends in travel services, tourism destinations, hotels, vacation packages, and travel booking platforms.

Number of Google Ads in Travel & Tourism category in past year

Number of Google Ads in Travel & Tourism category

Travel Industry Advertising

Travel & Tourism ads promote:

  • Hotels and vacation rentals
  • Flight booking and airlines
  • Vacation packages and cruises
  • Travel insurance and services
  • Tourist attractions and experiences
  • Travel booking platforms and aggregators

Travel Market Trends

Travel businesses can track:

  • Seasonal travel demand patterns (summer, holidays)
  • Last-minute vs. advance booking trends
  • Destination-specific advertising competition
  • Business vs. leisure travel advertising

Explore Related Categories

Raising categories

+80.22%

Mature

+54.27%

Local Services

+25.16%

Family & Community

+8.42%

Sports & Outdoors

Descending categories

0.00%

Political

-2.39%

Grocery

-3.61%

Household Supplies

-3.62%

Pet Supplies

-7.80%

Food & Groceries

-8.88%

Hobbies, Games & Leisure

-9.29%

Health & Beauty

-10.66%

Books, Movies & Music

-10.83%

Baby & Kids

-13.77%

Travel, Luggage & Bags

-14.03%

Animals & Pet Supplies

-14.28%

Religious & Ceremonial

-14.71%

Home Improvement

-15.21%

Toys & Games

-15.80%

Office & School Supplies

-16.55%

Apparel

-17.11%

Musical Instruments

-17.11%

Software

-17.27%

Arts & Entertainment

-18.82%

Computers & Consumer Electronics

-22.91%

Finance

-24.42%

Sports & Fitness

-24.89%

Beauty & Personal Care

-27.45%

Home & Garden

-27.91%

Food, Beverages & Tobacco

-28.02%

Cameras & Optics

-28.81%

Sporting Goods

-29.02%

Arts, Crafts & Party Supplies

-29.44%

Media

-32.56%

Electronics

-33.43%

Business & Industrial

-34.69%

Baby & Toddler

-35.43%

Health

-36.13%

Luggage & Bags

-36.30%

Internet & Telecom

-36.58%

Furniture

-37.47%

Apparel & Accessories

-37.76%

Hardware

-38.71%

Jobs & Education

-38.97%

Autos & Vehicles

-39.89%

News, Books & Publications

-40.78%

Automotive

-41.08%

Occasions & Gifts

-43.34%

Office Supplies

-45.35%

Mobile App Utilities

-45.63%

Vehicles & Parts

-46.51%

Commercial

-47.68%

Law & Government

-49.69%

Dining & Nightlife

-53.35%

Real Estate

-86.83%

Shopping

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