Google Ads trends for Health

Last updated at: 01/02/2026
-22.95% in last year

Monitor advertising trends in health services, medical devices, wellness products, and healthcare providers competing through Google Ads.

Number of Google Ads in Health category in past year

Number of Google Ads in Health category

Health Services and Products

Health advertising includes:

  • Healthcare providers and clinics
  • Medical devices and equipment
  • Health supplements and vitamins
  • Fitness and wellness programs
  • Telemedicine and virtual health services
  • Health insurance plans

Healthcare Advertising Trends

Health marketers can:

  • Track seasonal health concerns (flu, allergies)
  • Monitor competitive healthcare advertising
  • Identify wellness trend adoption
  • Optimize patient acquisition timing

Explore Related Categories

Raising categories

+61.03%

Local Services

+43.73%

Family & Community

+37.55%

Mature

+35.67%

Household Supplies

+22.86%

Sports & Outdoors

+15.84%

Grocery

+15.39%

Food & Groceries

+7.95%

Pet Supplies

+7.52%

Hobbies, Games & Leisure

+2.93%

Toys & Games

+1.60%

Apparel

+0.01%

Arts & Entertainment

Descending categories

0.00%

Political

-0.40%

Health & Beauty

-0.61%

Computers & Consumer Electronics

-2.36%

Finance

-2.62%

Cameras & Optics

-5.77%

Home Improvement

-6.97%

Travel, Luggage & Bags

-8.75%

Beauty & Personal Care

-10.66%

Books, Movies & Music

-10.83%

Baby & Kids

-11.03%

Religious & Ceremonial

-11.23%

Sports & Fitness

-13.18%

Home & Garden

-14.03%

Animals & Pet Supplies

-15.59%

Furniture

-15.72%

Apparel & Accessories

-15.80%

Office & School Supplies

-16.42%

Electronics

-17.11%

Baby & Toddler

-17.11%

Musical Instruments

-17.11%

Software

-20.26%

Business & Industrial

-20.67%

Internet & Telecom

-20.90%

Food, Beverages & Tobacco

-22.22%

Luggage & Bags

-22.94%

Media

-23.09%

Sporting Goods

-26.36%

News, Books & Publications

-27.88%

Autos & Vehicles

-27.93%

Automotive

-27.95%

Vehicles & Parts

-29.02%

Arts, Crafts & Party Supplies

-29.89%

Jobs & Education

-31.44%

Office Supplies

-31.72%

Occasions & Gifts

-32.67%

Hardware

-32.85%

Mobile App Utilities

-35.57%

Commercial

-38.80%

Law & Government

-38.83%

Dining & Nightlife

-40.15%

Real Estate

-57.36%

Travel & Tourism

-79.25%

Shopping

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