Google Ads trends for Beauty & Personal Care
Last updated at: 01/01/2026
Explore monthly Google Ads trends in Beauty & Personal Care. This category includes skincare, cosmetics, haircare, and wellness products competing for consumer attention.
Number of Google Ads in Beauty & Personal Care category in past year
Number of Google Ads in Beauty & Personal Care category
Products Advertised in This Category
Beauty & Personal Care ads typically feature:
- Skincare products and anti-aging treatments
- Makeup, cosmetics, and beauty tools
- Haircare, styling products, and hair color
- Fragrances and perfumes
- Personal hygiene and grooming products
- Natural and organic beauty brands
- Men's grooming products
Why This Data Is Valuable
Beauty advertisers benefit by:
- Identifying seasonal beauty trends and demand spikes
- Understanding competitive intensity in specific product categories
- Optimizing ad budgets for maximum ROI
- Discovering emerging beauty trends early
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