Google Ads trends for Toys & Games

Last updated at: 01/01/2026
+31.44% in last year

Explore Google Ads trends in Toys & Games. This category shows strong seasonal patterns around holidays and identifies emerging toy trends and competitive strategies.

Number of Google Ads in Toys & Games category in past year

Number of Google Ads in Toys & Games category

Toy Categories

Toys & Games ads include:

  • Action figures and collectibles
  • Board games and puzzles
  • Educational and STEM toys
  • Video games and consoles
  • Dolls and playsets
  • Outdoor play equipment
  • Building toys and construction sets

Seasonal Patterns

Toy advertising shows predictable trends:

  • Major spikes in October-December for holiday shopping
  • Birthday season increases throughout the year
  • Back-to-school educational toy promotions
  • Summer outdoor toy campaigns

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+85.52%

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+71.53%

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+62.06%

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+51.62%

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+47.71%

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+43.35%

Sports & Outdoors

+39.17%

Books, Movies & Music

+38.79%

Grocery

+37.20%

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+35.67%

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+33.01%

Hobbies, Games & Leisure

+31.92%

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+31.07%

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+25.84%

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+24.36%

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+23.35%

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+18.28%

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+17.41%

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+15.74%

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+14.81%

Home Improvement

+14.57%

Vehicles & Parts

+12.91%

Animals & Pet Supplies

+12.26%

Beauty & Personal Care

+9.78%

Sports & Fitness

+9.39%

Electronics

+8.16%

Baby & Toddler

+8.09%

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+7.49%

Health & Beauty

+7.29%

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+6.18%

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+5.68%

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+3.80%

Baby & Kids

+0.04%

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Descending categories

0.00%

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-0.31%

Business & Industrial

-3.15%

Health

-4.89%

Software

-6.58%

Office Supplies

-6.97%

Travel, Luggage & Bags

-7.91%

Autos & Vehicles

-9.82%

Luggage & Bags

-10.41%

Commercial

-11.40%

Jobs & Education

-12.71%

News, Books & Publications

-13.25%

Mobile App Utilities

-17.13%

Hardware

-17.60%

Arts, Crafts & Party Supplies

-18.90%

Media

-20.32%

Food, Beverages & Tobacco

-21.45%

Real Estate

-21.48%

Occasions & Gifts

-22.93%

Dining & Nightlife

-23.13%

Law & Government

-44.64%

Travel & Tourism

-64.62%

Shopping

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