Google Ads trends for Toys & Games
Last updated at: 01/02/2026
Explore Google Ads trends in Toys & Games. This category shows strong seasonal patterns around holidays and identifies emerging toy trends and competitive strategies.
Number of Google Ads in Toys & Games category in past year
Number of Google Ads in Toys & Games category
Toy Categories
Toys & Games ads include:
- Action figures and collectibles
- Board games and puzzles
- Educational and STEM toys
- Video games and consoles
- Dolls and playsets
- Outdoor play equipment
- Building toys and construction sets
Seasonal Patterns
Toy advertising shows predictable trends:
- Major spikes in October-December for holiday shopping
- Birthday season increases throughout the year
- Back-to-school educational toy promotions
- Summer outdoor toy campaigns
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