Google Ads trends for Toys & Games

Last updated at: 01/09/2026
-45.54% in last year

Explore Google Ads trends in Toys & Games. This category shows strong seasonal patterns around holidays and identifies emerging toy trends and competitive strategies.

Number of Google Ads in Toys & Games category in past year

Number of Google Ads in Toys & Games category

Toy Categories

Toys & Games ads include:

  • Action figures and collectibles
  • Board games and puzzles
  • Educational and STEM toys
  • Video games and consoles
  • Dolls and playsets
  • Outdoor play equipment
  • Building toys and construction sets

Seasonal Patterns

Toy advertising shows predictable trends:

  • Major spikes in October-December for holiday shopping
  • Birthday season increases throughout the year
  • Back-to-school educational toy promotions
  • Summer outdoor toy campaigns

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+17.15%

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+1.62%

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Descending categories

-16.48%

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-18.92%

Furniture

-19.38%

Sports & Fitness

-20.47%

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-21.39%

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-21.52%

Hobbies, Games & Leisure

-21.62%

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-23.28%

Household Supplies

-25.95%

Food & Groceries

-27.29%

Health

-27.89%

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-29.10%

Baby & Kids

-29.39%

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-29.61%

Apparel & Accessories

-29.88%

Finance

-30.27%

Arts & Entertainment

-30.83%

Baby & Toddler

-31.03%

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-33.36%

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-34.47%

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-35.12%

Luggage & Bags

-36.30%

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-37.37%

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-37.62%

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-38.05%

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-38.60%

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-38.72%

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-39.09%

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-39.83%

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-40.10%

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-40.32%

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-40.58%

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-41.04%

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-41.47%

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-41.53%

News, Books & Publications

-41.94%

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-43.77%

Sporting Goods

-44.83%

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-45.44%

Commercial

-45.83%

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-46.06%

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-47.73%

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-48.88%

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-49.30%

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-49.52%

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-50.29%

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-50.79%

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-65.53%

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-66.41%

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