Google Ads trends for Occasions & Gifts

Last updated at: 01/01/2026
-21.48% in last year

Explore advertising trends in gift shops, occasion-specific products, and personalized gift services, with peaks around holidays and celebrations.

Number of Google Ads in Occasions & Gifts category in past year

Number of Google Ads in Occasions & Gifts category

Gift and Celebration Products

Occasions & Gifts ads feature:

  • Birthday and celebration gifts
  • Wedding and anniversary presents
  • Holiday-specific gift items
  • Personalized and custom gifts
  • Gift baskets and curated sets
  • Greeting cards and gift wrap

Seasonal Patterns

Gift retailers can track:

  • Holiday shopping intensity (Christmas, Valentine's, Mother's Day)
  • Wedding season advertising peaks
  • Last-minute gift shopping trends
  • Personalization service demand

Explore Related Categories

Raising categories

+85.52%

Local Services

+71.53%

Automotive

+62.06%

Family & Community

+51.62%

Food & Groceries

+47.71%

Pet Supplies

+43.35%

Sports & Outdoors

+39.17%

Books, Movies & Music

+38.79%

Grocery

+37.20%

Mature

+35.67%

Household Supplies

+33.01%

Hobbies, Games & Leisure

+31.92%

Finance

+31.44%

Toys & Games

+31.07%

Musical Instruments

+25.84%

Apparel

+24.36%

Office & School Supplies

+23.35%

Computers & Consumer Electronics

+18.28%

Religious & Ceremonial

+17.41%

Cameras & Optics

+15.74%

Arts & Entertainment

+14.81%

Home Improvement

+14.57%

Vehicles & Parts

+12.91%

Animals & Pet Supplies

+12.26%

Beauty & Personal Care

+9.78%

Sports & Fitness

+9.39%

Electronics

+8.16%

Baby & Toddler

+8.09%

Apparel & Accessories

+7.49%

Health & Beauty

+7.29%

Internet & Telecom

+6.18%

Furniture

+5.68%

Home & Garden

+3.80%

Baby & Kids

+0.04%

Sporting Goods

Descending categories

0.00%

Political

-0.31%

Business & Industrial

-3.15%

Health

-4.89%

Software

-6.58%

Office Supplies

-6.97%

Travel, Luggage & Bags

-7.91%

Autos & Vehicles

-9.82%

Luggage & Bags

-10.41%

Commercial

-11.40%

Jobs & Education

-12.71%

News, Books & Publications

-13.25%

Mobile App Utilities

-17.13%

Hardware

-17.60%

Arts, Crafts & Party Supplies

-18.90%

Media

-20.32%

Food, Beverages & Tobacco

-21.45%

Real Estate

-22.93%

Dining & Nightlife

-23.13%

Law & Government

-44.64%

Travel & Tourism

-64.62%

Shopping

© 2026 TheAdsWatcher.com, All rights reserved

Company

PricingBlogContactTerms and conditionsPrivacy policyFeedbackFeature request

Ads Watchers

Instagram Ads WatcherFacebook Ads WatcherGoogle Ads WatcherMeta Ads WatcherReddit Ads WatcherLinkedIn Ads WatcherTiktok Ads Watcher
FREE Ads Trends

HUBtech s. r. o.

Werferova 3782/6

Košice

Slovakia