Google Ads trends for Health & Beauty

Last updated at: 01/08/2026
-33.70% in last year

Track Google Ads combining health and beauty products, from supplements and fitness to cosmetics and personal care.

Number of Google Ads in Health & Beauty category in past year

Number of Google Ads in Health & Beauty category

Combined Health and Beauty

Health & Beauty ads feature:

  • Skincare and cosmetics
  • Health supplements and nutrition
  • Fitness equipment and programs
  • Spa and wellness services
  • Weight management products
  • Natural and organic wellness brands

Market Dynamics

Advertisers can track:

  • New Year fitness and wellness surges
  • Summer beauty product demand
  • Competitive supplement advertising
  • Emerging wellness trends

Explore Related Categories

Raising categories

+24673.44%

Political

+42.57%

Mature

+35.43%

Family & Community

+5.73%

Local Services

Descending categories

-13.28%

Pet Supplies

-17.33%

Household Supplies

-18.73%

Baby & Kids

-21.18%

Hobbies, Games & Leisure

-22.14%

Sports & Fitness

-23.49%

Grocery

-24.34%

Musical Instruments

-25.42%

Media

-25.62%

Office & School Supplies

-26.94%

Furniture

-27.13%

Food & Groceries

-30.26%

Finance

-30.67%

Health

-31.28%

Sports & Outdoors

-31.31%

Arts & Entertainment

-32.61%

Baby & Toddler

-33.14%

Apparel & Accessories

-35.08%

Luggage & Bags

-35.46%

Animals & Pet Supplies

-35.53%

Electronics

-35.93%

Arts, Crafts & Party Supplies

-36.94%

Travel, Luggage & Bags

-38.46%

Autos & Vehicles

-38.74%

Vehicles & Parts

-39.16%

Computers & Consumer Electronics

-39.34%

Apparel

-40.15%

Business & Industrial

-40.69%

Food, Beverages & Tobacco

-41.25%

Home & Garden

-41.33%

Cameras & Optics

-42.09%

Books, Movies & Music

-42.36%

Law & Government

-42.78%

Mobile App Utilities

-42.94%

Toys & Games

-44.09%

News, Books & Publications

-44.27%

Jobs & Education

-45.11%

Beauty & Personal Care

-46.29%

Sporting Goods

-46.63%

Automotive

-46.86%

Hardware

-47.20%

Internet & Telecom

-47.73%

Home Improvement

-48.01%

Office Supplies

-48.28%

Dining & Nightlife

-49.68%

Religious & Ceremonial

-52.44%

Commercial

-52.69%

Occasions & Gifts

-55.55%

Real Estate

-55.64%

Software

-68.31%

Travel & Tourism

-72.40%

Shopping

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