Google Ads trends for Health & Beauty

Last updated at: 01/01/2026
+7.49% in last year

Track Google Ads combining health and beauty products, from supplements and fitness to cosmetics and personal care.

Number of Google Ads in Health & Beauty category in past year

Number of Google Ads in Health & Beauty category

Combined Health and Beauty

Health & Beauty ads feature:

  • Skincare and cosmetics
  • Health supplements and nutrition
  • Fitness equipment and programs
  • Spa and wellness services
  • Weight management products
  • Natural and organic wellness brands

Market Dynamics

Advertisers can track:

  • New Year fitness and wellness surges
  • Summer beauty product demand
  • Competitive supplement advertising
  • Emerging wellness trends

Explore Related Categories

Raising categories

+85.52%

Local Services

+71.53%

Automotive

+62.06%

Family & Community

+51.62%

Food & Groceries

+47.71%

Pet Supplies

+43.35%

Sports & Outdoors

+39.17%

Books, Movies & Music

+38.79%

Grocery

+37.20%

Mature

+35.67%

Household Supplies

+33.01%

Hobbies, Games & Leisure

+31.92%

Finance

+31.44%

Toys & Games

+31.07%

Musical Instruments

+25.84%

Apparel

+24.36%

Office & School Supplies

+23.35%

Computers & Consumer Electronics

+18.28%

Religious & Ceremonial

+17.41%

Cameras & Optics

+15.74%

Arts & Entertainment

+14.81%

Home Improvement

+14.57%

Vehicles & Parts

+12.91%

Animals & Pet Supplies

+12.26%

Beauty & Personal Care

+9.78%

Sports & Fitness

+9.39%

Electronics

+8.16%

Baby & Toddler

+8.09%

Apparel & Accessories

+7.29%

Internet & Telecom

+6.18%

Furniture

+5.68%

Home & Garden

+3.80%

Baby & Kids

+0.04%

Sporting Goods

Descending categories

0.00%

Political

-0.31%

Business & Industrial

-3.15%

Health

-4.89%

Software

-6.58%

Office Supplies

-6.97%

Travel, Luggage & Bags

-7.91%

Autos & Vehicles

-9.82%

Luggage & Bags

-10.41%

Commercial

-11.40%

Jobs & Education

-12.71%

News, Books & Publications

-13.25%

Mobile App Utilities

-17.13%

Hardware

-17.60%

Arts, Crafts & Party Supplies

-18.90%

Media

-20.32%

Food, Beverages & Tobacco

-21.45%

Real Estate

-21.48%

Occasions & Gifts

-22.93%

Dining & Nightlife

-23.13%

Law & Government

-44.64%

Travel & Tourism

-64.62%

Shopping

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