Google Ads trends for Mobile App Utilities

Last updated at: 01/01/2026
-13.25% in last year

Explore Google Ads trends for mobile applications, utilities, and app-based services competing for downloads and user acquisition.

Number of Google Ads in Mobile App Utilities category in past year

Number of Google Ads in Mobile App Utilities category

App Marketing

Mobile App Utilities ads promote:

  • Productivity and utility apps
  • Mobile game applications
  • Social networking apps
  • Finance and payment apps
  • Health and fitness trackers
  • Entertainment and streaming apps

App Growth Insights

App developers can track:

  • User acquisition cost trends
  • Competitive app marketing intensity
  • Seasonal download patterns
  • Category-specific growth opportunities

Explore Related Categories

Raising categories

+85.52%

Local Services

+71.53%

Automotive

+62.06%

Family & Community

+51.62%

Food & Groceries

+47.71%

Pet Supplies

+43.35%

Sports & Outdoors

+39.17%

Books, Movies & Music

+38.79%

Grocery

+37.20%

Mature

+35.67%

Household Supplies

+33.01%

Hobbies, Games & Leisure

+31.92%

Finance

+31.44%

Toys & Games

+31.07%

Musical Instruments

+25.84%

Apparel

+24.36%

Office & School Supplies

+23.35%

Computers & Consumer Electronics

+18.28%

Religious & Ceremonial

+17.41%

Cameras & Optics

+15.74%

Arts & Entertainment

+14.81%

Home Improvement

+14.57%

Vehicles & Parts

+12.91%

Animals & Pet Supplies

+12.26%

Beauty & Personal Care

+9.78%

Sports & Fitness

+9.39%

Electronics

+8.16%

Baby & Toddler

+8.09%

Apparel & Accessories

+7.49%

Health & Beauty

+7.29%

Internet & Telecom

+6.18%

Furniture

+5.68%

Home & Garden

+3.80%

Baby & Kids

+0.04%

Sporting Goods

Descending categories

0.00%

Political

-0.31%

Business & Industrial

-3.15%

Health

-4.89%

Software

-6.58%

Office Supplies

-6.97%

Travel, Luggage & Bags

-7.91%

Autos & Vehicles

-9.82%

Luggage & Bags

-10.41%

Commercial

-11.40%

Jobs & Education

-12.71%

News, Books & Publications

-17.13%

Hardware

-17.60%

Arts, Crafts & Party Supplies

-18.90%

Media

-20.32%

Food, Beverages & Tobacco

-21.45%

Real Estate

-21.48%

Occasions & Gifts

-22.93%

Dining & Nightlife

-23.13%

Law & Government

-44.64%

Travel & Tourism

-64.62%

Shopping

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