Google Ads trends for Sports & Fitness

Last updated at: 01/07/2026
-18.00% in last year

Monitor Google Ads in sports and fitness, including gym memberships, fitness equipment, athletic wear, and wellness services.

Number of Google Ads in Sports & Fitness category in past year

Number of Google Ads in Sports & Fitness category

Fitness and Athletic Services

Sports & Fitness ads feature:

  • Gym and fitness center memberships
  • Personal training services
  • Fitness equipment and accessories
  • Athletic wear and performance apparel
  • Nutrition and supplement products
  • Fitness apps and online coaching

Fitness Industry Trends

Fitness businesses can track:

  • New Year resolution advertising surges
  • Summer fitness campaign timing
  • Home fitness vs. gym membership trends
  • Emerging workout and diet trends

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Raising categories

+24673.44%

Political

+57.47%

Mature

+29.85%

Family & Community

+5.73%

Local Services

Descending categories

-3.07%

Household Supplies

-10.94%

Pet Supplies

-18.73%

Baby & Kids

-19.92%

Grocery

-19.97%

Hobbies, Games & Leisure

-24.48%

Sports & Outdoors

-25.42%

Media

-25.62%

Office & School Supplies

-25.83%

Food & Groceries

-29.22%

Finance

-32.14%

Health & Beauty

-32.26%

Arts & Entertainment

-32.61%

Baby & Toddler

-32.77%

Electronics

-32.79%

Health

-33.82%

Furniture

-34.53%

Books, Movies & Music

-35.46%

Animals & Pet Supplies

-35.93%

Arts, Crafts & Party Supplies

-36.12%

Computers & Consumer Electronics

-36.18%

Home Improvement

-36.94%

Travel, Luggage & Bags

-37.06%

Apparel

-37.18%

Autos & Vehicles

-37.56%

Luggage & Bags

-38.37%

Toys & Games

-39.10%

Food, Beverages & Tobacco

-39.30%

Home & Garden

-39.60%

Business & Industrial

-39.77%

Apparel & Accessories

-39.93%

Automotive

-41.33%

Cameras & Optics

-41.72%

Dining & Nightlife

-42.83%

Law & Government

-43.40%

Jobs & Education

-44.73%

Vehicles & Parts

-44.76%

News, Books & Publications

-45.58%

Beauty & Personal Care

-46.01%

Mobile App Utilities

-46.84%

Sporting Goods

-46.85%

Internet & Telecom

-46.93%

Hardware

-48.01%

Office Supplies

-49.68%

Religious & Ceremonial

-53.37%

Musical Instruments

-54.20%

Occasions & Gifts

-54.60%

Commercial

-55.64%

Software

-57.37%

Real Estate

-71.40%

Travel & Tourism

-79.06%

Shopping

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