Google Ads trends for Mature

Last updated at: 01/01/2026
+37.55% in last year

Monitor advertising trends in mature and adult-oriented products and services within Google Ads policies and guidelines.

Number of Google Ads in Mature category in past year

Number of Google Ads in Mature category

Adult-Oriented Advertising

Mature category ads include:

  • Adult entertainment services
  • Dating platforms for adults
  • Age-restricted products
  • Adult education and content

Market Considerations

Advertisers must comply with:

  • Google Ads policies for adult content
  • Age-gating requirements
  • Regional advertising restrictions
  • Platform-specific guidelines

Explore Related Categories

Raising categories

+61.03%

Local Services

+43.73%

Family & Community

+35.67%

Household Supplies

+22.86%

Sports & Outdoors

+15.84%

Grocery

+15.39%

Food & Groceries

+7.95%

Pet Supplies

+7.52%

Hobbies, Games & Leisure

+2.93%

Toys & Games

+1.60%

Apparel

+0.01%

Arts & Entertainment

Descending categories

0.00%

Political

-0.40%

Health & Beauty

-0.61%

Computers & Consumer Electronics

-2.36%

Finance

-2.62%

Cameras & Optics

-5.77%

Home Improvement

-6.97%

Travel, Luggage & Bags

-8.75%

Beauty & Personal Care

-10.66%

Books, Movies & Music

-10.83%

Baby & Kids

-11.03%

Religious & Ceremonial

-11.23%

Sports & Fitness

-13.18%

Home & Garden

-14.03%

Animals & Pet Supplies

-15.59%

Furniture

-15.72%

Apparel & Accessories

-15.80%

Office & School Supplies

-16.42%

Electronics

-17.11%

Baby & Toddler

-17.11%

Musical Instruments

-17.11%

Software

-20.26%

Business & Industrial

-20.67%

Internet & Telecom

-20.90%

Food, Beverages & Tobacco

-22.22%

Luggage & Bags

-22.94%

Media

-22.95%

Health

-23.09%

Sporting Goods

-26.36%

News, Books & Publications

-27.88%

Autos & Vehicles

-27.93%

Automotive

-27.95%

Vehicles & Parts

-29.02%

Arts, Crafts & Party Supplies

-29.89%

Jobs & Education

-31.44%

Office Supplies

-31.72%

Occasions & Gifts

-32.67%

Hardware

-32.85%

Mobile App Utilities

-35.57%

Commercial

-38.80%

Law & Government

-38.83%

Dining & Nightlife

-40.15%

Real Estate

-57.36%

Travel & Tourism

-79.25%

Shopping

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