Google Ads trends for Hardware

Last updated at: 01/01/2026
-17.13% in last year

Track Google Ads activity in the Hardware category, covering tools, home improvement, and construction materials. Understand seasonal demand and competitive advertising patterns.

Number of Google Ads in Hardware category in past year

Number of Google Ads in Hardware category

Hardware Ad Categories

Hardware ads on Google typically promote:

  • Power tools and hand tools
  • Building materials and lumber
  • Paint, finishes, and supplies
  • Plumbing and electrical supplies
  • Home improvement equipment
  • Safety gear and protective equipment
  • Hardware fasteners and fittings

Strategic Insights

Hardware retailers can use this data to:

  • Plan campaigns around home improvement seasons
  • Adjust inventory based on advertising trends
  • Compete effectively during peak demand periods
  • Identify emerging DIY trends