Google Ads trends for Real Estate

Last updated at: 01/03/2026
-53.35% in last year

Track Google Ads in real estate, including property listings, real estate agents, property management, and related services.

Number of Google Ads in Real Estate category in past year

Number of Google Ads in Real Estate category

Property Marketing

Real Estate ads include:

  • Residential property listings
  • Commercial real estate
  • Real estate agent services
  • Property management companies
  • Mortgage and lending services
  • Real estate investment platforms

Market Dynamics

Real estate professionals can:

  • Track seasonal housing market activity
  • Monitor local market competition
  • Identify luxury vs. standard market trends
  • Optimize listing promotion timing

Explore Related Categories

Raising categories

+80.22%

Mature

+54.27%

Local Services

+25.16%

Family & Community

+8.42%

Sports & Outdoors

Descending categories

0.00%

Political

-2.39%

Grocery

-3.61%

Household Supplies

-3.62%

Pet Supplies

-7.80%

Food & Groceries

-8.88%

Hobbies, Games & Leisure

-9.29%

Health & Beauty

-10.66%

Books, Movies & Music

-10.83%

Baby & Kids

-13.77%

Travel, Luggage & Bags

-14.03%

Animals & Pet Supplies

-14.28%

Religious & Ceremonial

-14.71%

Home Improvement

-15.21%

Toys & Games

-15.80%

Office & School Supplies

-16.55%

Apparel

-17.11%

Musical Instruments

-17.11%

Software

-17.27%

Arts & Entertainment

-18.82%

Computers & Consumer Electronics

-22.91%

Finance

-24.42%

Sports & Fitness

-24.89%

Beauty & Personal Care

-27.45%

Home & Garden

-27.91%

Food, Beverages & Tobacco

-28.02%

Cameras & Optics

-28.81%

Sporting Goods

-29.02%

Arts, Crafts & Party Supplies

-29.44%

Media

-32.56%

Electronics

-33.43%

Business & Industrial

-34.69%

Baby & Toddler

-35.43%

Health

-36.13%

Luggage & Bags

-36.30%

Internet & Telecom

-36.58%

Furniture

-37.47%

Apparel & Accessories

-37.76%

Hardware

-38.71%

Jobs & Education

-38.97%

Autos & Vehicles

-39.89%

News, Books & Publications

-40.78%

Automotive

-41.08%

Occasions & Gifts

-43.34%

Office Supplies

-45.35%

Mobile App Utilities

-45.63%

Vehicles & Parts

-46.51%

Commercial

-47.68%

Law & Government

-49.69%

Dining & Nightlife

-66.46%

Travel & Tourism

-86.83%

Shopping

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