Google Ads trends for Jobs & Education

Last updated at: 01/09/2026
-41.47% in last year

Track Google Ads in employment services, job boards, educational institutions, online courses, and career development platforms.

Number of Google Ads in Jobs & Education category in past year

Number of Google Ads in Jobs & Education category

Employment and Learning

Jobs & Education ads include:

  • Job boards and recruitment platforms
  • Online courses and certifications
  • Universities and degree programs
  • Career coaching and resume services
  • Professional development training
  • Vocational and technical schools

Education Market Trends

Educators and recruiters can track:

  • Enrollment season advertising peaks
  • Career transition timing patterns
  • Emerging skill and certification demands
  • Competitive education marketing

Explore Related Categories

Raising categories

+17339.84%

Political

+37.70%

Family & Community

+17.15%

Mature

+1.62%

Local Services

Descending categories

-16.48%

Pet Supplies

-18.92%

Furniture

-19.38%

Sports & Fitness

-20.47%

Grocery

-21.39%

Animals & Pet Supplies

-21.52%

Hobbies, Games & Leisure

-21.62%

Cameras & Optics

-23.28%

Household Supplies

-25.95%

Food & Groceries

-27.29%

Health

-27.89%

Sports & Outdoors

-29.10%

Baby & Kids

-29.39%

Office & School Supplies

-29.61%

Apparel & Accessories

-29.88%

Finance

-30.27%

Arts & Entertainment

-30.83%

Baby & Toddler

-31.03%

Health & Beauty

-33.36%

Travel, Luggage & Bags

-34.47%

Food, Beverages & Tobacco

-35.12%

Luggage & Bags

-36.30%

Mobile App Utilities

-37.37%

Apparel

-37.62%

Autos & Vehicles

-38.05%

Business & Industrial

-38.60%

Electronics

-38.72%

Home & Garden

-39.09%

Computers & Consumer Electronics

-39.83%

Law & Government

-40.10%

Vehicles & Parts

-40.32%

Arts, Crafts & Party Supplies

-40.58%

Books, Movies & Music

-41.04%

Office Supplies

-41.53%

News, Books & Publications

-41.94%

Beauty & Personal Care

-43.77%

Sporting Goods

-44.83%

Internet & Telecom

-45.44%

Commercial

-45.54%

Toys & Games

-45.83%

Hardware

-46.06%

Software

-47.73%

Dining & Nightlife

-48.88%

Religious & Ceremonial

-49.30%

Home Improvement

-49.52%

Occasions & Gifts

-50.29%

Media

-50.79%

Automotive

-50.89%

Musical Instruments

-52.83%

Real Estate

-65.53%

Shopping

-66.41%

Travel & Tourism

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