Google Ads trends for Shopping
Last updated at: 01/03/2026
Monitor general shopping and retail advertising trends across multiple product categories and e-commerce platforms.
Number of Google Ads in Shopping category in past year
Number of Google Ads in Shopping category
Retail and E-commerce
Shopping category ads cover:
- Multi-category online retailers
- Department store promotions
- Deal and coupon platforms
- Shopping comparison sites
- Marketplace platforms
- Flash sale and daily deal sites
Retail Insights
Retailers can track:
- Black Friday and Cyber Monday intensity
- Prime Day and competitor event timing
- Seasonal shopping pattern shifts
- Omnichannel advertising strategies
Explore Related Categories
Raising categories
Mature
Local Services
Family & Community
Sports & Outdoors
Descending categories
Political
Grocery
Household Supplies
Pet Supplies
Food & Groceries
Hobbies, Games & Leisure
Health & Beauty
Books, Movies & Music
Baby & Kids
Travel, Luggage & Bags
Animals & Pet Supplies
Religious & Ceremonial
Home Improvement
Toys & Games
Office & School Supplies
Apparel
Musical Instruments
Software
Arts & Entertainment
Computers & Consumer Electronics
Finance
Sports & Fitness
Beauty & Personal Care
Home & Garden
Food, Beverages & Tobacco
Cameras & Optics
Sporting Goods
Arts, Crafts & Party Supplies
Media
Electronics
Business & Industrial
Baby & Toddler
Health
Luggage & Bags
Internet & Telecom
Furniture
Apparel & Accessories
Hardware
Jobs & Education
Autos & Vehicles
News, Books & Publications
Automotive
Occasions & Gifts
Office Supplies
Mobile App Utilities
Vehicles & Parts
Commercial
Law & Government
Dining & Nightlife
Real Estate
Travel & Tourism