Google Ads trends for Shopping

Last updated at: 01/01/2026
-64.62% in last year

Monitor general shopping and retail advertising trends across multiple product categories and e-commerce platforms.

Number of Google Ads in Shopping category in past year

Number of Google Ads in Shopping category

Retail and E-commerce

Shopping category ads cover:

  • Multi-category online retailers
  • Department store promotions
  • Deal and coupon platforms
  • Shopping comparison sites
  • Marketplace platforms
  • Flash sale and daily deal sites

Retail Insights

Retailers can track:

  • Black Friday and Cyber Monday intensity
  • Prime Day and competitor event timing
  • Seasonal shopping pattern shifts
  • Omnichannel advertising strategies

Explore Related Categories

Raising categories

+85.52%

Local Services

+71.53%

Automotive

+62.06%

Family & Community

+51.62%

Food & Groceries

+47.71%

Pet Supplies

+43.35%

Sports & Outdoors

+39.17%

Books, Movies & Music

+38.79%

Grocery

+37.20%

Mature

+35.67%

Household Supplies

+33.01%

Hobbies, Games & Leisure

+31.92%

Finance

+31.44%

Toys & Games

+31.07%

Musical Instruments

+25.84%

Apparel

+24.36%

Office & School Supplies

+23.35%

Computers & Consumer Electronics

+18.28%

Religious & Ceremonial

+17.41%

Cameras & Optics

+15.74%

Arts & Entertainment

+14.81%

Home Improvement

+14.57%

Vehicles & Parts

+12.91%

Animals & Pet Supplies

+12.26%

Beauty & Personal Care

+9.78%

Sports & Fitness

+9.39%

Electronics

+8.16%

Baby & Toddler

+8.09%

Apparel & Accessories

+7.49%

Health & Beauty

+7.29%

Internet & Telecom

+6.18%

Furniture

+5.68%

Home & Garden

+3.80%

Baby & Kids

+0.04%

Sporting Goods

Descending categories

0.00%

Political

-0.31%

Business & Industrial

-3.15%

Health

-4.89%

Software

-6.58%

Office Supplies

-6.97%

Travel, Luggage & Bags

-7.91%

Autos & Vehicles

-9.82%

Luggage & Bags

-10.41%

Commercial

-11.40%

Jobs & Education

-12.71%

News, Books & Publications

-13.25%

Mobile App Utilities

-17.13%

Hardware

-17.60%

Arts, Crafts & Party Supplies

-18.90%

Media

-20.32%

Food, Beverages & Tobacco

-21.45%

Real Estate

-21.48%

Occasions & Gifts

-22.93%

Dining & Nightlife

-23.13%

Law & Government

-44.64%

Travel & Tourism

© 2026 TheAdsWatcher.com, All rights reserved

Company

PricingBlogContactTerms and conditionsPrivacy policyFeedbackFeature request

Ads Watchers

Instagram Ads WatcherFacebook Ads WatcherGoogle Ads WatcherMeta Ads WatcherReddit Ads WatcherLinkedIn Ads WatcherTiktok Ads Watcher
FREE Ads Trends

HUBtech s. r. o.

Werferova 3782/6

Košice

Slovakia