Google Ads trends for Shopping
Last updated at: 01/02/2026
Monitor general shopping and retail advertising trends across multiple product categories and e-commerce platforms.
Number of Google Ads in Shopping category in past year
Number of Google Ads in Shopping category
Retail and E-commerce
Shopping category ads cover:
- Multi-category online retailers
- Department store promotions
- Deal and coupon platforms
- Shopping comparison sites
- Marketplace platforms
- Flash sale and daily deal sites
Retail Insights
Retailers can track:
- Black Friday and Cyber Monday intensity
- Prime Day and competitor event timing
- Seasonal shopping pattern shifts
- Omnichannel advertising strategies
Explore Related Categories
Raising categories
Local Services
Family & Community
Mature
Household Supplies
Sports & Outdoors
Grocery
Food & Groceries
Pet Supplies
Hobbies, Games & Leisure
Toys & Games
Apparel
Arts & Entertainment
Descending categories
Political
Health & Beauty
Computers & Consumer Electronics
Finance
Cameras & Optics
Home Improvement
Travel, Luggage & Bags
Beauty & Personal Care
Books, Movies & Music
Baby & Kids
Religious & Ceremonial
Sports & Fitness
Home & Garden
Animals & Pet Supplies
Furniture
Apparel & Accessories
Office & School Supplies
Electronics
Baby & Toddler
Musical Instruments
Software
Business & Industrial
Internet & Telecom
Food, Beverages & Tobacco
Luggage & Bags
Media
Health
Sporting Goods
News, Books & Publications
Autos & Vehicles
Automotive
Vehicles & Parts
Arts, Crafts & Party Supplies
Jobs & Education
Office Supplies
Occasions & Gifts
Hardware
Mobile App Utilities
Commercial
Law & Government
Dining & Nightlife
Real Estate
Travel & Tourism