Google Ads trends for Home Improvement

Last updated at: 01/03/2026
-14.71% in last year

Track advertising activity in home improvement services, renovation materials, contractor services, and DIY products.

Number of Google Ads in Home Improvement category in past year

Number of Google Ads in Home Improvement category

Renovation and Improvement Services

Home Improvement ads feature:

  • Contractor and remodeling services
  • Kitchen and bathroom renovations
  • Flooring and tile installation
  • Roofing and exterior services
  • Window and door replacements
  • HVAC installation and repair

Service Market Trends

Contractors and suppliers can:

  • Identify peak home improvement seasons
  • Track local competitive advertising
  • Plan capacity around demand trends
  • Optimize lead generation timing

Explore Related Categories

Raising categories

+80.22%

Mature

+54.27%

Local Services

+25.16%

Family & Community

+8.42%

Sports & Outdoors

Descending categories

0.00%

Political

-2.39%

Grocery

-3.61%

Household Supplies

-3.62%

Pet Supplies

-7.80%

Food & Groceries

-8.88%

Hobbies, Games & Leisure

-9.29%

Health & Beauty

-10.66%

Books, Movies & Music

-10.83%

Baby & Kids

-13.77%

Travel, Luggage & Bags

-14.03%

Animals & Pet Supplies

-14.28%

Religious & Ceremonial

-15.21%

Toys & Games

-15.80%

Office & School Supplies

-16.55%

Apparel

-17.11%

Musical Instruments

-17.11%

Software

-17.27%

Arts & Entertainment

-18.82%

Computers & Consumer Electronics

-22.91%

Finance

-24.42%

Sports & Fitness

-24.89%

Beauty & Personal Care

-27.45%

Home & Garden

-27.91%

Food, Beverages & Tobacco

-28.02%

Cameras & Optics

-28.81%

Sporting Goods

-29.02%

Arts, Crafts & Party Supplies

-29.44%

Media

-32.56%

Electronics

-33.43%

Business & Industrial

-34.69%

Baby & Toddler

-35.43%

Health

-36.13%

Luggage & Bags

-36.30%

Internet & Telecom

-36.58%

Furniture

-37.47%

Apparel & Accessories

-37.76%

Hardware

-38.71%

Jobs & Education

-38.97%

Autos & Vehicles

-39.89%

News, Books & Publications

-40.78%

Automotive

-41.08%

Occasions & Gifts

-43.34%

Office Supplies

-45.35%

Mobile App Utilities

-45.63%

Vehicles & Parts

-46.51%

Commercial

-47.68%

Law & Government

-49.69%

Dining & Nightlife

-53.35%

Real Estate

-66.46%

Travel & Tourism

-86.83%

Shopping

© 2026 TheAdsWatcher.com, All rights reserved

Company

PricingBlogContactTerms and conditionsPrivacy policyFeedbackFeature request

Ads Watchers

Instagram Ads WatcherFacebook Ads WatcherGoogle Ads WatcherMeta Ads WatcherReddit Ads WatcherLinkedIn Ads WatcherTiktok Ads Watcher
FREE Ads Trends

HUBtech s. r. o.

Werferova 3782/6

Košice

Slovakia