Google Ads trends for Home Improvement

Last updated at: 01/06/2026
-22.45% in last year

Track advertising activity in home improvement services, renovation materials, contractor services, and DIY products.

Number of Google Ads in Home Improvement category in past year

Number of Google Ads in Home Improvement category

Renovation and Improvement Services

Home Improvement ads feature:

  • Contractor and remodeling services
  • Kitchen and bathroom renovations
  • Flooring and tile installation
  • Roofing and exterior services
  • Window and door replacements
  • HVAC installation and repair

Service Market Trends

Contractors and suppliers can:

  • Identify peak home improvement seasons
  • Track local competitive advertising
  • Plan capacity around demand trends
  • Optimize lead generation timing

Explore Related Categories

Raising categories

+21216.67%

Political

+65.95%

Mature

+25.89%

Family & Community

+11.56%

Local Services

Descending categories

-0.58%

Household Supplies

-15.60%

Pet Supplies

-17.95%

Hobbies, Games & Leisure

-18.09%

Sports & Fitness

-18.19%

Baby & Kids

-21.48%

Grocery

-25.09%

Food & Groceries

-27.98%

Health & Beauty

-29.23%

Sports & Outdoors

-29.51%

Office & School Supplies

-30.43%

Media

-31.67%

Finance

-32.60%

Arts & Entertainment

-34.08%

Food, Beverages & Tobacco

-34.48%

Arts, Crafts & Party Supplies

-36.09%

Apparel

-36.66%

Health

-36.69%

Computers & Consumer Electronics

-36.96%

Baby & Toddler

-38.81%

Toys & Games

-39.22%

Autos & Vehicles

-39.56%

Electronics

-39.71%

Home & Garden

-40.42%

Business & Industrial

-40.68%

Books, Movies & Music

-41.17%

Automotive

-41.78%

Animals & Pet Supplies

-41.92%

Travel, Luggage & Bags

-42.36%

Luggage & Bags

-44.11%

Furniture

-44.40%

Jobs & Education

-44.43%

Dining & Nightlife

-44.79%

Law & Government

-44.82%

Beauty & Personal Care

-45.23%

Sporting Goods

-45.40%

News, Books & Publications

-46.04%

Hardware

-47.04%

Cameras & Optics

-47.18%

Religious & Ceremonial

-47.55%

Internet & Telecom

-48.85%

Apparel & Accessories

-49.16%

Mobile App Utilities

-51.59%

Vehicles & Parts

-53.37%

Musical Instruments

-54.29%

Office Supplies

-54.80%

Occasions & Gifts

-57.78%

Commercial

-59.07%

Real Estate

-60.25%

Software

-70.07%

Travel & Tourism

-83.91%

Shopping

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