Google Ads trends for Household Supplies

Last updated at: 01/09/2026
-23.28% in last year

Explore Google Ads trends in household essentials, cleaning products, organization solutions, and everyday home necessities.

Number of Google Ads in Household Supplies category in past year

Number of Google Ads in Household Supplies category

Everyday Household Products

Household Supplies ads include:

  • Cleaning products and tools
  • Paper products and disposables
  • Storage and organization
  • Laundry and dishwashing supplies
  • Kitchen and bathroom essentials
  • Home maintenance products

Consumer Insights

Retailers benefit from tracking:

  • Subscription service growth trends
  • Eco-friendly product demand
  • Bulk buying patterns
  • Seasonal cleaning supply needs

Explore Related Categories

Raising categories

+17339.84%

Political

+37.70%

Family & Community

+17.15%

Mature

+1.62%

Local Services

Descending categories

-16.48%

Pet Supplies

-18.92%

Furniture

-19.38%

Sports & Fitness

-20.47%

Grocery

-21.39%

Animals & Pet Supplies

-21.52%

Hobbies, Games & Leisure

-21.62%

Cameras & Optics

-25.95%

Food & Groceries

-27.29%

Health

-27.89%

Sports & Outdoors

-29.10%

Baby & Kids

-29.39%

Office & School Supplies

-29.61%

Apparel & Accessories

-29.88%

Finance

-30.27%

Arts & Entertainment

-30.83%

Baby & Toddler

-31.03%

Health & Beauty

-33.36%

Travel, Luggage & Bags

-34.47%

Food, Beverages & Tobacco

-35.12%

Luggage & Bags

-36.30%

Mobile App Utilities

-37.37%

Apparel

-37.62%

Autos & Vehicles

-38.05%

Business & Industrial

-38.60%

Electronics

-38.72%

Home & Garden

-39.09%

Computers & Consumer Electronics

-39.83%

Law & Government

-40.10%

Vehicles & Parts

-40.32%

Arts, Crafts & Party Supplies

-40.58%

Books, Movies & Music

-41.04%

Office Supplies

-41.47%

Jobs & Education

-41.53%

News, Books & Publications

-41.94%

Beauty & Personal Care

-43.77%

Sporting Goods

-44.83%

Internet & Telecom

-45.44%

Commercial

-45.54%

Toys & Games

-45.83%

Hardware

-46.06%

Software

-47.73%

Dining & Nightlife

-48.88%

Religious & Ceremonial

-49.30%

Home Improvement

-49.52%

Occasions & Gifts

-50.29%

Media

-50.79%

Automotive

-50.89%

Musical Instruments

-52.83%

Real Estate

-65.53%

Shopping

-66.41%

Travel & Tourism

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