Posted: 28/01/2025
How to Find Facebook Page ID: 3 Easy Methods
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Need to find a Facebook Page ID quickly? You're in the right place. Whether you're setting up competitor ad tracking, integrating with marketing tools, or using the Meta Ad Library, knowing how to get a Facebook Page ID is essential.
In this guide, you'll learn 3 proven methods to find any Facebook Page ID in under 2 minutes—no technical skills required.
Quick Answer: What is a Facebook Page ID?
A Facebook Page ID is a unique numeric identifier (like 215165411934543) assigned to every Facebook business page. Unlike usernames that can change, Page IDs are permanent and essential for:
- Tracking competitor Facebook & Instagram ads with tools like TheAdsWatcher
- Accessing Meta Ad Library data for specific advertisers
- API integrations with marketing and analytics platforms
- Social media management tools and automation
Why You Need to Find Facebook Page IDs
For Competitor Ad Tracking
If you're monitoring competitor ads on Meta platforms, you'll need their Page ID to:
- Set up automated tracking in TheAdsWatcher
- Access their full ad history in Meta Ad Library
- Compare their advertising strategies over time
For Marketing & Advertising
Page IDs are required for:
- Facebook and Instagram advertising API integrations
- Third-party analytics and reporting tools
- Social media management platforms
- Automated posting and scheduling tools
For Business Intelligence
Understanding Page IDs helps you:
- Track multiple competitors efficiently
- Build custom dashboards and reports
- Integrate with your marketing stack
Method 1: Find Facebook Page ID from the About Section (Easiest)
This is the fastest and most reliable method to find any Facebook Page ID—works for competitor pages too.
Step-by-Step Instructions:
Step 1: Visit the Facebook Page
Open your web browser and navigate directly to the Facebook page you want to find the ID for. This works for any public Facebook page, whether it's:
- A competitor you want to track with TheAdsWatcher
- A partner or influencer page
- Your own business page
Step 2: Click on the About Tab
Look for the "About" tab on the page. You can typically find this:
- Under the cover photo as a navigation tab
- In the left sidebar menu
- By clicking "More" if the tab isn't immediately visible
Step 3: Scroll Down to Page Transparency
Once you're on the About page, scroll down to find the Page Transparency section. This is where Facebook displays all technical information about the page.
Step 4: Copy the Page ID
You'll find the Page ID clearly labeled with its numeric identifier. This is the number you need for:
- Setting up competitor tracking in TheAdsWatcher
- Accessing Meta Ad Library for this specific page
- Any API integrations or marketing tools
Method 2: Find Page ID Using Meta Business Suite
This method is best for pages you manage or have admin access to. Meta Business Suite provides additional page details alongside the Page ID.
Step-by-Step Instructions:
Step 1: Open Meta Business Suite
Go to business.facebook.com and log in with your Facebook credentials. This is Meta's central hub for managing business pages and ad accounts.
Step 2: Navigate to Business Assets
In the left-hand navigation menu, click on "Business Assets" or "Settings". This section shows all pages, ad accounts, and assets linked to your business.
Step 3: Select Your Facebook Page
Click on the "Pages" option to view all Facebook pages you have access to. Select the page you need the ID for.
Step 4: Copy the Page ID
In the page details view, you'll see the Page ID prominently displayed. Copy this numeric identifier for use with ad tracking tools or API integrations.
Pro Tip: This method also shows you when the page was created, category, and other useful business information.
Method 3: Get Facebook Page ID from the URL
Sometimes you can find the Page ID directly in the URL. This method is quick but doesn't work for all pages.
Step-by-Step Instructions:
Step 1: Check the Page URL
Look at the URL in your browser's address bar when viewing a Facebook page. The URL structure can sometimes reveal the Page ID directly.
Step 2: Identify the ID Pattern
Different URL formats show the ID differently:
| URL Pattern | How to Find the ID |
|---|---|
facebook.com/pagename-1234567890 | The numbers after the hyphen (1234567890) are the Page ID |
facebook.com/profile.php?id=1234567890 | The number after id= is the Page ID |
facebook.com/pages/Name/1234567890 | The final number sequence is the Page ID |
facebook.com/pagename | No ID visible—use Method 1 instead |
When This Method Works:
- Pages using numeric URLs or legacy URL formats
- Pages that haven't set up a custom vanity URL
When to Use Method 1 Instead:
- Most modern business pages use custom usernames (
facebook.com/nike) - These don't show the numeric Page ID in the URL
- You'll need to visit the About section to find the ID
How to Use Facebook Page ID for Competitor Ad Tracking
Once you have a competitor's Facebook Page ID, you can use it to track their advertising strategies. Here's how:
Option 1: Use TheAdsWatcher (Recommended)
TheAdsWatcher automates competitor ad monitoring across Facebook and Instagram:
- Create a free account
- Add a new watcher and select "Meta" as the platform
- Enter the Facebook Page URL or Page ID you found using the methods above
- Set your notification preferences (weekly or monthly alerts)
- Start receiving automated reports when your competitor launches new ads
This is the most efficient way to monitor competitor Meta ads without spending hours manually checking the Ad Library.
Option 2: Use Meta Ad Library Directly
You can also access Meta's Ad Library with the Page ID:
- Go to facebook.com/ads/library
- Search by advertiser name or paste the URL:
facebook.com/ads/library/?active_status=active&ad_type=all&country=ALL&view_all_page_id=PAGEID - Replace
PAGEIDwith the numeric Page ID you found
Limitation: Manual checking is time-consuming and you won't get alerts when new ads launch. Automated tools like TheAdsWatcher solve this problem.
Facebook Page ID vs Username: What's the Difference?
Many people confuse Page IDs with usernames. Here's a clear comparison:
| Feature | Page ID | Username (Vanity URL) |
|---|---|---|
| Format | Numeric only (e.g., 215165411934543) | Text-based (e.g., nike) |
| Can change? | Never changes | Can be updated by page admin |
| Unique? | Globally unique | Unique but transferable |
| API usage | Required for most API calls | Often used for display |
| Ad Library URL | Uses view_all_page_id parameter | Uses search functionality |
Key takeaway: Always use the Page ID when integrating with tools, APIs, or competitor tracking platforms because it never changes even if the page rebrands.
Common Use Cases for Facebook Page IDs
1. Competitor Ad Intelligence
The most popular use case. With a competitor's Page ID, you can:
- Set up automated monitoring in TheAdsWatcher
- Access their complete ad history
- Analyze their advertising strategy
- Get alerts when they launch new campaigns
2. Marketing Automation & APIs
Page IDs are required for:
- Facebook Marketing API integrations
- Custom reporting dashboards
- Social media management tools (Hootsuite, Sprout Social, etc.)
- Automated posting and scheduling
3. Social Media Analytics
Track page performance over time:
- Follower growth and engagement metrics
- Content performance analysis
- Cross-platform reporting
4. Advertising & Targeting
For advertisers:
- Creating lookalike audiences based on competitor pages
- Research competitor targeting strategies
- Understanding your market landscape
Troubleshooting: Can't Find the Page ID?
Problem: About Section Doesn't Show Page ID
Some pages have limited "About" information. Try these solutions:
- Use Meta Business Suite if you have admin access (Method 2)
- Check Page Transparency section specifically—it's usually at the bottom
- Look for "Page Transparency" link in the sidebar
Problem: Page is Private or Restricted
If a page is set to private or has geographic restrictions:
- Page IDs for private pages may not be accessible
- You may need to view from a different location or account
- Consider if the competitor is worth tracking if their page isn't public
Problem: Page Uses Only Username in URL
Most business pages use vanity URLs (facebook.com/brandname) that don't show the Page ID. Solution:
- Always use Method 1 (About section) for these pages
- The Page ID is always available in Page Transparency
Frequently Asked Questions
Is finding a Facebook Page ID legal?
Yes, absolutely. Facebook Page IDs are publicly available information for any public page. Finding and using Page IDs for competitive research, marketing, or API integrations is completely legitimate and a standard practice in digital marketing.
Can I find Page IDs for personal profiles?
Personal Facebook profiles also have numeric IDs, but this guide focuses on business Pages. Personal profile IDs work differently and have more privacy restrictions.
Do Instagram accounts have Page IDs?
Instagram business accounts are linked to Facebook Pages. When you track Instagram ads in TheAdsWatcher, you actually use the linked Facebook Page ID to monitor both platforms.
How many Page IDs can I track?
With TheAdsWatcher, you can track multiple competitors based on your subscription plan. Even the free plan allows you to monitor competitor ads and get started with competitive intelligence.
Does the Page ID ever change?
No. Once assigned, a Facebook Page ID never changes—even if the page name, username, or category changes. This makes it the most reliable identifier for long-term tracking.
Start Tracking Competitor Ads Today
Now that you know how to find any Facebook Page ID, put that knowledge to work:
- Sign up for TheAdsWatcher (free)
- Add your competitors using their Page IDs or URLs
- Get automated alerts when they launch new Facebook and Instagram ads
- Gain competitive insights to improve your own marketing strategy
Stop manually checking the Ad Library. Let TheAdsWatcher do the work while you focus on creating winning campaigns.
Related Resources
- Competitor Ads Tracking: How TheAdsWatcher Gives You the Edge
- Meta Ads Monitoring: Unlock the Power of Competitive Insights
- Monitor Meta, Facebook, and Instagram Ads with TheAdsWatcher
- How to Track & Analyze Competitor Ads Effectively
- Meta Ad Library Report Guide
- TheAdsWatcher vs Manual Ad Monitoring: Which is More Effective?